Sarees happen to be an integral part of the Indian as well as Bengali Culture. No matter what, sarees are never out of trend and Bengali women are heavily inclined towards sarees. Despite the changing trends in fashion, Sarees never go out of fashion and when it comes to Bengal, there lies a strong demand of good quality sarees. To experience this, Jiyo Bangla recently visited the very popular 'Adi Dhakeshwari' in College Street and realised how sarees still hold a special place in people's hearts despite the changing times and trends.
'Adi Dhakeshwari' had started its journey in Islampur, Dhaka city and it was founded by the ancestors of the current owner Mr. Nitai Saha. Even today, 'Adi Dhakeshwari' has a branch at Dhaka, apart from their main store in Kolkata. Not only that, there are also other stores of 'Adi Dhakeshwari' situated at different parts of West Bengal. Their branch at College Street, Kolkata currently has around 90 employees for customer convenience. Along with the traditional sarees of Bengal, 'Adi Dhakeshwari' has created its own collection of sarees for the saree lovers. The owner Mr. Nitai Saha commented that customer trust is the key to success and is the main reason behind 'Adi Dhakeshwari' successfully running for generations.