Looking at the growth and potential from eastern market, Madhya Pradesh tourism showcased its latest offerings with travel trade at one of the biggest travel fairs in India –Travel and Tourism Fair 2019 (TTF) in Kolkata.
The objective of participating in the exhibition was to strengthen consensual ties and emphasise on Madhya Pradesh as a world-class destination for wildlife, nature, heritage, pilgrimage, adventure and MICE. With such participations, Madhya Pradesh Tourism aims to meet, network and share expertise with professionals who want to experience about various products and add to the increasing tourist footfall. It aims to promote pragmatic knowledge between the buyers and the operators on the latest offerings and other activities along with along with increasing awareness about the diverse travel opportunities available in Madhya Pradesh.
On the occasion, senior officials of the Madhya Pradesh Tourism said, “We believe that the true potential of Indian travel and tourism industry lies in the current epoch of new age travellers who are constantly looking at experiential travel. We focus to spread awareness on the same and highlight the various aspects of growth in the state which has taken place in the past few years. While the heritage and cultural aspect of Madhya Pradesh is already a vantage point as explored by Indian guests, however the key area of focus for this years’ participation would be to promote adventure tourism, experiential tourism, film tourism, pilgrimage tourism and rural tourism. We evaluate trade fairs as an important annual opportunity for B2B meetings or opportunities and creating a great network between the buyers and sellers in tourism industry.”
TTF series being one of the India’s largest travel trade networking platform, is expected to witness more than 2,000 exhibitors from different countries, 20,000-plus trade visitors and media delegates in a span of three days. Madhya Pradesh Tourism aims to promote pragmatic knowledge between the buyers and the operators on the latest offerings and other activities along with an increasing awareness about the diverse travel opportunities available in Madhya Pradesh.