It’s good news for men. On April 11, Blackberrys Casuale, the travel inspired casual wear brand, set a new milestone at the second edition of India Khaki Week with the launch of Knitalia, India’s first 100 per cent cotton knitted range of khaki, shirts and other apparels. As a brand that is the forerunner in setting new trends, Blackberrys saw the opportunity to make Khaki more than a colour, a fabric and more than what the world sees it as. The latest fashion innovation by the brand is set to revolutionise men’s fashion in India.
The launch of Knitalia was a grand affair at Blackberrys Kolkata Store at Camac Street in the presence of Sangeet Kishore, Brand Head – Blackberrys Casuale, along with the renowned cricketer Dinesh Kartik who is associating with India Khaki Week for the second time in a row.
Talking about the new collection Kishore said,
Today’s on-the-move generation is both fashion focused and career oriented. They want to put their best foot forward when it comes to their journey to success, be at the professional or personal front. To successfully manage these responsibilities, you need apparels that are not only stylish but are also light-weight and comfortable. This prompted use to innovate and create Knitalia’s range of 100 per cent cotton knitted apparels that aim to brings out the best of comfort, stretch, sweat-absorbance and breathability to the wearer. Available in wealth of colours Knitalia, perfectly complements todays discerning men who are always on the move.
Khaki is a classic fashion favourite, a staple fabric and surely a part of every discerning wardrobe. It complements every personality and body type.
For further promotion of this latest offering in the country, a video has been shot with Kartik emphasising on the core proposition–communicating the finesse, purity, comfort stretch and breathability of fabric and promote it extensively across all online brand channels. A stunning photoshoot with Kartik further exemplifies the impeccable designs and latest trends that are in store for its consumers.
Sharing his views on the India Khaki Week campaign Ramesh Kaushik, VP-Brand Experience, Blackberrys said,
Our keep rising philosophy is weaved in our core DNA and we always endeavour to offer freshness, both in terms of fashion and product range. We have many first to our name and this new range of Knitalia, adds another feather to our cap. This fashion innovation, part of Blackberrys Casuale, perfectly complements the lifestyle of men who prefer staying comfortably stylish, irrespective of the occasion.
India Khaki Week celebrates the ambitions and impact, and communicates the ‘keep rising’ story of aspiring men. Talking about Blackberrys casual association with Karthik, he added, “We are delighted to be associated with Dinesh Karthik for the second time. His personality perfectly complements and represents the spirit of Khaki which is versatility, durability and resiliency.
Priced between Rs 2195 and Rs 5995, the collection is available across all Blackberrys store.