Looking at the popularity of the heartthrob in the Hindi film industry, Emami has roped in Katrina Kaif as the new brand ambassador of Emami '7 Oils in One' hair oil.
It is believed that her inclusion will blend perfectly with the ethos of the brand, aptly representing a modern woman who performs every role seamlessly and is an all-rounder, just like the product which is a unique blend of seven natural oils – Almond, Jojoba, Argan, Olive, Walnut, Amla and Coconut.
Priti A Sureka, director, Emami Limited said, “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last 5 years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”
Commenting on her association with the brand, Katrina Kaif said, “I am extremely glad to be associated with Emami '7 Oils in One' as a brand ambassador. Every girl wants a healthy, lustrous mane, but it becomes very difficult to achieve the feat given the amount of damage our hair is exposed to. My professional commitments ensure that my hair is exposed to a lot of heat and bright lights during shoots which causes extensive damage. Pollution also adds to the harm. The ingredients in this oil are all natural oils that help repair hair damage, rejuvenate, nourish and boost hair strength and growth.”